Anybody who looks as if he might be a teacher, a doctor, a businessman, or any of a dozen other things all at the same time, is right for TV. When the person presented looks classifiable, as Nixon did, the TV viewer has nothing to fill in.
Understanding Media (1964), MIT/Routledge edition, p 330
Year: 1964
Chapter:
Television
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan