This hybridizing, this crossing of one technology with another, goes on all the time. The internal combustion engine was a wedding of the old machine and the electric circuit. Perhaps the most startling and most upsetting electric innovation is coming in the matter of xerox and xerograph.
“The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 166, reprinted in On the Nature of Media, (2016), p 118
Year: 1967
Chapter:
Media Reprocess Media
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan