The tetrads of Laws of Media present not sequential but simultaneous facets of media effects. That is to say, they are right-hemisphere in character, and each tetrad comprises two figures and two grounds in proportion to each other.
Laws of Media: The New Science with Eric McLuhan, (1988), p 127
Year: 1988
Chapter:
Laws of Media
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan