The utmost purity of mind is no defense against bacteria, though the confreres of Louis Pasteur tossed him out of the medical profession for his base allegations about the invisible operation of bacteria. To resist TV, therefore, one must acquire the antidote of related media like print.
It is an especially touchy area that presents itself with the question: "What has been the effect of TV on our political life?" Here, at least, great traditions of critical awareness and vigilance testify to the safeguards we have posted against the dastardly uses of power.
Understanding Media (1964), MIT/Routledge edition, p 329
Year: 1964
Chapter:
Mastering Technology
↪ Also at #3743
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan