The very word idea is indicative of the revolution in thinking that took place with literacy. This word, which is not to be found in Homeric Greek, derived from the word eidos, indicating “visual image.” The alphabet had the mysterious and unique power of separating the visual faculty from the other senses and giving dominant play to the visual.
“The Alphabet, Mother of Invention” with Robert K. Logan, in Et Cetera, 1977, p 377
Year: 1977
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan