The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization and application of knowledge.
Our electronic world now calls for a unified global field of awareness; the kind of private consciousness appropriate to literate man can be viewed as an unbearable kink in the collective consciousness demanded by electronic information movement.
“The Agenbite of Outwit”, In Location Magazine, Vol.1, No.1, (1963), p 123; reprinted in Marshall McLuhan Essays Media Research: Technology Art Communication, (1997), p 125
Year: 1963
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan