A dictionary of Marshall McLuhan’s quotations

The world of science has become quite self-conscious about the play element in its endless experiments with models of situations otherwise unobservable. Management training centers have long used games as a means of developing new business perception. John Kenneth Galbraith argues that business must now study art, for the artist makes models of problems and situations that have not yet emerged in the larger matrix of society, giving the artistically perceptive businessman a decade of leeway in his planning.
Understanding Media (1964), MIT/Routledge edition, p 243
Year: 1964
Chapters: Art, Artists | Management
↪ Also at #3649
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan