A dictionary of Marshall McLuhan’s quotations

There is a strange property about innovation and change that can be stated by saying that the effects tend to precede the causes. Another way of putting it is to say that the ground tends to come before the future. In a recent issue of Scientific American (March, 1973), the piece on “Bicycle Technology” explains how “the bicycle quite literally paved the way for the automobile.”
“Reading and the Future of Private Identity” (1973), typescript, p 7
Year: 1973
Chapter: Causality
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan