They avoid value judgments, and serve as guides to insight and t… — “The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 18, reprinted in McLuhan Unbound # 3, (2005), p 30

A dictionary of Marshall McLuhan’s quotations

They avoid value judgments, and serve as guides to insight and to comprehension through re-cognition of the dynamic structures that occur in all processes. In replaying such patterns, we are not taking any side but many sides, also the inside.

“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 18, reprinted in McLuhan Unbound # 3, (2005), p 30

Quote #1146

Year: 1973

Chapter: Cognition and Recognition