This immense tidying-up of our inner lives, motivated by the new picture gestalt culture, has had its obvious parallels in our attempts to rearrange our homes and gardens and our cities. To see a photograph of the local slum makes the condition unbearable. The mere matching of the picture with reality provides a new motive for change, as it does a new motive for travel.
Understanding Media (1964), MIT/Routledge edition, p 197
Year: 1964
Chapter:
Matching and Making
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan