This is a characteristic situation. That bomber pilot is very much like the person introducing any new technology using ordinary human business resources and existing institutional means.
“Man and Media,” lecture delivered at York University, Toronto, (1979), in Understanding Me (2003), p 286
Year: 1979
Chapter:
Bomb
↪ Also at #684
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan