The amateur can afford to lose. The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The "expert" is the man who stays put.
The Medium Is the Massage (1967), p 93
Year: 1967
Chapters:
Environment | Specialism
↪ Also at #2098
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan