To be conscious or unconscious is to make a certain order of experience. I possess no theory of consciousness. But that says nothing. Throughout my work, however, I am saying that awareness is being pushed more and more out into the environment.
“The Hot and Cool interview (1967)”, in Media Research (1997), p 58
Year: 1967
Chapter:
Consciousness
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan