A dictionary of Marshall McLuhan’s quotations

To create an antienvironment for such electric technology would seem to require a technological extension of both private and corporate consciousness. The awareness and opposition of the individual are in these circumstances as irrelevant as they are futile.
“The Emperor’s New Clothes,” 1966, reprinted in Essential McLuhan (1997, UK edition), 334
Year: 1966
↪ Also at #330, #1402, #2108, #2160, #2911
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan