To create an antienvironment for such electric technology would seem to require a technological extension of both private and corporate consciousness. The awareness and opposition of the individual are in these circumstances as irrelevant as they are futile.
“The Emperor’s New Clothes,” 1966, reprinted in Essential McLuhan (1997, UK edition), 334
Year: 1966
Chapters:
Anticipating Change | Corporate Consciousness | Environment | Extending Consciousness | Individual
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan