The unspoken and even subliminal assumptions in any pattern of human association are dictated by the available means of codifying experience and of moving information. General awareness of this quite drastic fact seems to have departed from literate communities soon after the advent of the phonetic alphabet.
Popular/Mass Culture, Speech, 1960, in Understanding Me (2003), p 17
Year: 1960
Chapter:
Media as Form
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan