Those who, from political motives, would now add their force to the anti-individual action of our electric technology are puny subliminal automatons aping the patterns of the prevailing electric pressures. A century ago they would, with equal somnambulism, have faced in the opposite direction
“Television”, in Understanding Media, p 315
Chapter:
Wake Them Up!
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan