A dictionary of Marshall McLuhan’s quotations

Today in the age of quantum mechanics, for which a “chemical bond” is, according to Heisenberg and Linus Pauling and others, a “resonance,” it is perfectly natural to assume a “magical” attitude to language.
From Cliché to Archetype with Wilfred Watson (1970), p 117
Year: 1970
Chapters: Language | Living Unity | Dropout
↪ Also at #3271
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan