PLAYBOY: Do you think the surviving hippie subculture is a reflection of youth's rejection of the values of our mechanical society?
MCLUHAN: Of course. These kids are fed up with jobs and goals, and are determined to forget their own roles and involvement in society. They want nothing to do with our fragmented and specialist consumer society. Living in the transitional identity vacuum between two great antithetical cultures, they are desperately trying to discover themselves and fashion a mode of existence attuned to their new values; thus the stress on developing an “alternate life style”. We can see the results of this retribalization process whenever we look at any of our youth -- not just at hippies.