A dictionary of Marshall McLuhan’s quotations

Today the comic strip is close to the preprint woodcut and manuscript form of expression. Walt Kelly's Pogo looks very much indeed like a gothic page. Yet in spite of great public interest in the comic-strip form, there is as little curiosity about the private lives of these artists as about the lives of popular-song writers. With print, the private life became of the utmost concern to readers. Print is a hot medium. It projects the author at the public as the movie did. The manuscript is a cool medium that does not project the author, so much as involve the reader. So with TV. The viewer is involved and participant.”
Understanding Media (1964), MIT/Routledge edition, p 318
Year: 1964
Chapter: Cartoons, Comics
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan