A dictionary of Marshall McLuhan’s quotations

The assembly line is now obsolete in the electric age because synchronization is no longer sequential. By electric tapes, synchronization of any number of different acts can be simultaneous. Thus the mechanical principle of analysis in series has come to an end. Even the wheel has now come to an end in principle, although the mechanical
stratum of our culture carries it still as part of an accumulated momentum, an archaic configuration.
Understanding Media, 1964, in the MIT/Routledge edition, p 152
Year: 1964
↪ Also at #2485
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan