A dictionary of Marshall McLuhan’s quotations

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
“Preface”, in The Mechanical Bride, (1951), p unnumbered between v & vii
Quote #59
Year: 1951
Chapters: Advertising | McLuhanisms & Zingers
↪ Also at #4084
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan