A dictionary of Marshall McLuhan’s quotations

[That technology makes all causes lost causes] The Brick Bradford brains of modern laboratory technicians, the zanies of big business fed on the adventures of Tarzan and detective thrillers, have finally given adequate physical form to the romantic nihilism of nineteenth century art and revolution. Every human cause has now the romantic charm of a “lost cause,” and the irreverence of proposed human ends is only equaled by the likelihood of the annihilation of human beings. Even the “lost” cause of the South begins to assume intelligible and attractive features for a great many who formerly assumed it was more fun to be on the side of the big battalions. In fact, the “Southern cause” is no more lost than that of the present-day left-wingers, whose literary production, for that matter, having been dependent on the creative effort of men like Hopkins, Eliot and Yeats, whose own allegiance was in turn given to the seemingly most forlorn of causes.
“The Southern Quality” (1947) in The Interior Landscape (1969), p 186
Year: 1947
Chapter: Mechanization
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan