A dictionary of Marshall McLuhan’s quotations

But lest it be inferred that this effect of print culture is a "bad thing," let us consider rather that homogeneity is quite incompatible with electronic culture. We now live in the early part of an age for which the meaning of print culture is becoming as alien as the meaning of manuscript culture was to the eighteenth century. "We are the primitives of a new culture," said Boccioni the sculptor in 1911. Far from wishing to belittle the Gutenberg mechanical culture, it seems to me that we must now work very hard to retain its achieved values. For the electronic age, as de Chardin insisted, is not mechanical but organic, and has little sympathy with the values achieved through typography, "this mechanical way of writing" (ars artificialiter scribendi), as it was called at first.
The Gutenberg Galaxy : The Making of Typographic Man , (1962), p 135
Year: 1962
Compiled by William Kuhns
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