Today, when ordinary consciousness is exposed to the patternmaking of several media at once, we are becoming more attentive to the unique properties of each of the media.
“Myth and Mass Media” (1960), in Media Research (1997), p 12
Year: 1960
Chapter:
Anticipating Change
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan