A dictionary of Marshall McLuhan’s quotations

Today's executive is called upon not only to cope with standard accounting procedures but also to know when to use statistical methods, operations research, cost-benefits analysis, budget plans, computer programs, and general systems science. System designers are constantly developing new techniques for reducing more and more industrial production and human organization processes to bits, the ultimate yes or not-yes choices of Computers. Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly. Computers need only programmed instructions and codified inputs to handle sequential data and analysis to yield information more rapidly than people. But no computer "know-how" can transform breakdowns into breakthroughs without human insight. Knowing what to do is still a human monopoly. Only people can make sense by dislocating unfamiliar situations
into meaning.
Take Today with Barrington Nevitt, 1972, p 109
Year: 1972
Chapter: Computer
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan