Truth is never a label; it is not something we match. Truth is s… — “The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 17, reprinted in McLuhan Unbound # 3, (2005), p 28

A dictionary of Marshall McLuhan’s quotations

Truth is never a label; it is not something we match. Truth is something we make with all our senses in a conscious process of remaking the world as the world remakes us physically, psychically, and socially.

“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 17, reprinted in McLuhan Unbound # 3, (2005), p 28

Quote #3783

Year: 1973

Chapters: Matching and Making | McLuhanisms & Zingers | Truth

↪ Also at #4181, #7137