Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. One of the merits of motivation research has been the revelation of man's sex relation to the motorcar.
Understanding Media (1964), MIT/Routledge edition, p 46 This Quote appears with a different phrasing in “Playboy Interview: Marshall McLuhan: A Candid Conversation with the High Priest of Popcult and Metaphysician of Media”. By Eric Norden. Playboy Magazine, March (1969),p 74(and its subsequent reprints)
Year: 1964
Chapter:
Tools We Shape, Reshape Us
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan