An extension appears to be an amplification of an organ, a sense or a function, that inspires the central nervous system to a self-protective gesture of numbing of the extended area, at least so far as direct inspection and awareness are concerned.
Understanding Media (1964), p 172
Year: 1964
Chapter:
Narcissus, Denial of Media Effects
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan