A dictionary of Marshall McLuhan’s quotations

[How to study media: first step:] Make an inventory of the effects of the new thing as it encounters all the older forms of the society.
“The Future of Morality”, in The New Morality: Continuity and Discontinuity, ed. William Dunphy (New York: Herder and Herder, 1967).
Quote #4694
Year: 1967
Chapters: Divided by Media | Dropout | Education | Living Unity | Media Study
↪ Also at #1600, #1739, #4714
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan