A dictionary of Marshall McLuhan’s quotations

You cannot tell what it [any innovation and the environment it creates] is until you have seen it do things to the old one.
“The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 166, reprinted in On the Nature of Media, (2016), p 119
Quote #4672
Year: 1967
Chapter: Media Study
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan