Until the electric age, higher education had been a privilege and a luxury for the leisured classes; today it has become a necessity for production and survival. Now, when information itself is the main traffic, the need for advanced knowledge presses on the spirits of the most routine-ridden minds. So sudden an upsurge of academic training into the marketplace has in it the quality of classical peripety or reversal, and the result has been a wild guffaw from the gallery and the campus. The hilarity, however, will die down as the Executive Suites are taken over by the Ph.D.s.
Understanding Media (1964), MIT/Routledge edition, p103
Year: 1964
Chapter:
Education
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan