In the same way, if you wanted to check the effects of automation, you do an inventory of all the types of changes -- not what automation is being set to do. You would never find out anything about automation by looking at what it has been asked to do, card catalogues and such, always the old job, never the new job. You would find out what automation was by checking the effects of automation on the outlook of people, on their relation to work organization and decision making, because in effect automation is an acceleration, a speedup of information processes, and speedup completely alters pattern recognition, completely alters the ways in which we cope with their own lives.
Interview by Eric F. Goldman for "The Open Mind," WNBC Television, March 1966 , p 10 of transcript
Year: 1966
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan