A dictionary of Marshall McLuhan’s quotations

The violence that all electric media inflict on their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience to their private individual selves, even as instant involvement supresses private identity.

The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
“Violence of the Media” (1976), reprinted in MM The Man and His Message (1989), p 92
Year: 1976
Chapter: Violence
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan