A dictionary of Marshall McLuhan’s quotations

We employ visual and spatial metaphors for a great many everyday expressions. We insist on employing visual metaphors even when we refer to purely psychological states, such as tendency and duration. For instance, we say thereafter when we really mean thenafter, always when we mean at all times. We are so visually biased that we call our wisest men visionaries, or seers!
The Medium Is the Massage with Quentin Fiore (1967), p 117
Year: 1967
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan