A dictionary of Marshall McLuhan’s quotations

I’m saying that the result, not the current process, of retribalization makes us reactionary in our basic attitudes and values. Once we are enmeshed in the magical resonance of the tribal echo chamber, the debunking of myths and legends is replaced by their religious study. Within the consensual framework of tribal values, there will be unending diversity -- but there will be few if any rebels who challenge the tribe itself.
“Playboy Interview: Marshall McLuhan: A Candid Conversation with the High Priest of Popcult and Metaphysician of Media”. By Eric Norden. Playboy Magazine, March (1969), p 70, reprinted in The Essential McLuhan (1995), p 260
Year: 1969
Chapter: Retribalizing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan