A dictionary of Marshall McLuhan’s quotations

We no longer merely choose options, we make them.
“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 18 , reprinted in McLuhan Unbound # 3, (2005), p 30
Quote #3784
Year: 1973
Chapter: Matching and Making
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan