A dictionary of Marshall McLuhan’s quotations

We're the first culture in the history of the world that ever regarded innovation as a friendly act.
Marshall McLuhan with A. F. Knowles, York University Instructional Services Video, 1971; quoted in Forward Through the Rear View Mirror (1997), p 190
Quote #3712
Year: 1971
Chapter: Mastering Technology
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan