Western man has acquired from the technology of literacy the power to act without reacting. The advantages of fragmenting himself in this way are seen in the case of the surgeon who would be quite helpless if he were to become humanly involved in the operation.
Understanding Media (1964), MIT/Routledge edition, p 46
Year: 1964
Chapter:
Fragmentation
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan