A dictionary of Marshall McLuhan’s quotations

What is urgently needed is a study of the relation of advertising to other techniques of communication in an industrial society.
“Advertising as a Magical Institution” from The Commerce Journal, Toronto, (1952), reprinted in On the Nature of Media (2016), p 18
Quote #67
Year: 1952
Chapter: Advertising
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan