What “turns on” a ball game? Essentially, any game is a dramatization of some of the interests and motives of its audience. If the audience were absent the “game” could only be a practice or rehearsal. It would have no content… The public both makes and “turns on” the game.
“Putting on the Media” (1971), p 6
Year: 1971
Chapter:
Audience, Public, Mass
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan