When a visitor stepped into an antique store, he asked: “What’s new?” His jocular query draws attention to the fact that we live in the age of the fake antique, which is itself a form of the replay. Is not “news” itself a replay of he newspaper medium of events that have occurred in some other medium, and does not this replay quality in reporting urge us to narrow the margin between the event and the replay? Does this not make us define news as “the latest”?
“At the Moment of Sputnik—” (1974) Typescript, p 10
Year: 1974
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan