Mine is a transformation theory, how people are changed by the instruments they employ. I wish there were a lot more people in this field of transformation, but there are extremely few, and I would be embarrassed to mention more than two or three.”
“Living in an Acoustic World,” Speech at the University of Florida, 1974, Transcript: 14:00
Year: 1974
Chapter:
Transform
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan