A dictionary of Marshall McLuhan’s quotations

The next medium, whatever it is--it may be the satellite environment or the extension of consciousness--will include television as its content, not as its environment, and will transform television into an art form; but this process whereby every new technology creates an environment that translates the old or preceding technology into an art form, or into something exceedingly noticeable, affords so many fascinating examples I can only mention a few.
“The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 164 reprinted in On the Nature of Media, (2016), p 110
Year: 1967
Chapters: Computer | Predictions
↪ Also at #1267
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan