A dictionary of Marshall McLuhan’s quotations

When we are deprived of our sense of sight, the other senses take up the role of sight in some degree. But the need to use the senses that are available is as insistent as breathing – a fact that makes sense of the urge to keep radio and TV going more or less continuously.
Understanding Media (1964), MIT/Routledge edition, p 68
Year: 1964
Chapter: Extension Theory
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan