“Who am I” In a world of electronic all-at onceness, many have already begun to feel the loss of their private identities. They feel deprived. Years ago a woman could say with pride and confidence: “I am an American. I am a housewife. I have three children.” This was her card of identity. Today such classifications aren’t acceptable. Electricity abolishes the world of specialized human beings. The Western private “I”—aloof, dissociated—isn’t possible when electricity involves us in the whole of mankind and forces us to incorporate the whole of mankind in us.
“McLuhan Looks at Fashion” (1968), in On the Nature of Media (2016), p 162
Year: 1968
Chapter:
Identity
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan