A dictionary of Marshall McLuhan’s quotations

When does a mechanical code of transmission of information itself become a language? Under what conditions does a language revert to a code of transmission? With our new coding devices today [such as movies]… we are setting about to establish whether these means of transmission have themselves so deeply altered human sensibilities and reshaped human institutions as to have acquired the status of new languages.
The Medium Is the Message, (1960), p 22
Year: 1960
↪ Also at #3217, #3238, #4493, #4654, #5928
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan