A dictionary of Marshall McLuhan’s quotations

With electric circuitry, all the mechanical enterprises of mankind tend to acquire reverse characteristics. Just as the educational establishment tends to shift its stress from instruction to discovery with the audience directly involved in the learning processes, so all mechanical industry tends to abandon packaging in favor of the tailor-made or custom-built service for the individual.
“The Emperor´s Old Clothes” (1966). In McLuhan Unbound (2017), pp 11-12
Year: 1966
↪ Also at #2667, #6914
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan