A dictionary of Marshall McLuhan’s quotations

Writing turned a spotlight on the high, dim Sierras of speech; writing was the visualization of acoustic space. It lit up the dark.

A goose quill put an end to talk, abolished mystery, gave us enclosed space and towns, brought roads and armies and bureaucracies. It was the basic metaphor with which the cycle of CIVILIZATION began, the step from the dark into the light of the mind. The hand that filled a paper built a city.

The handwriting is on the celluloid walls of Hollywood; the Age of Writing has passed. We must invent a NEW METAPHOR, restructure our thoughts and feelings. The new media are not bridges between man and nature: they are nature.
“Five Sovereign Fingers Taxed the Breath”, in Shenandoah The Washington And Lee University Review, Vol.VII, No. 1, Autumn (1955), p 51, reprinted in Explorations 4, (1955), p 32, also reprinted in Explorations in Communication: an anthology (1960), p 207-208, The piece also appears in alternative format as part of Verbi-Voco-visual Explorations, (1967), Counterblast (1969), p 14, Essential McLuhan (1995), p 210
Year: 1955
Chapter: Writing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan