You cannot tell what [any innovation] is until you have seen it … — “Address at Vision 65”, in The American Scholar Vol. 35, No. 2 (Spring, 1966), p 228; also “The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 166, reprinted in On the Nature of Media, (2016), p 119

A dictionary of Marshall McLuhan’s quotations

You cannot tell what [any innovation] is until you have seen it do things to the old one.

“Address at Vision 65”, in The American Scholar Vol. 35, No. 2 (Spring, 1966), p 228; also “The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 166, reprinted in On the Nature of Media, (2016), p 119

Quote #4127

Year: 1966

Chapters: Dropout | Environment | Living Unity | McLuhanisms & Zingers | Rear View Mirror

↪ Also at #2030, #6001