You have to perceive the consequences of the new environment on the old environment before you know what the new environment is. You cannot tell what it is until you have seen it do things to the old one. The need, however, to understand the processes and changes brought about by the new technology gets stronger as the technology does.
“The Invisible Environment: The Future of an Erosion”, Perspecta, Vol.11, (1967), p 166, reprinted in On the Nature of Media, (2016), p 119
Year: 1967
Chapter:
Environment
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan